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Find it for free on the App Store.
Get The App
{Insert the Product Name}

{Problem & Solution >> [AIDA Framework/Attention (tone: default)]: Write a headline based on Attention. (Notes: Don't put a period at the end of the headline.)}

{Problem & Solution >> [Website sub-headline] (tone: "Descriptive")]: Write a complete sentence for a sub-headline that is descriptive, factual, and starts with a verb (e.g., "Get", "Open").}

Overview

{Use Case: Problem & Solution >> [Feature to Benefit/Emotional benefits (tone: default)]: Write a complete sentence that communicates the emotional benefits people get from the features of this product.}

{SECTION INSTRUCTIONS}
Add 2-6 features below. Remember, each Title should be a FEATURE.

If a product has more than 6 features, start with the ones that are derived from the Use Case Problem & Solution (by using the copywriting formulas), then focus on the Use Case Biggest Advantages.

For the remaining features (when there are more than 6), follow these instructions:

1. Duplicate this block
2. Drag the duplicated block into the Off-Canvas Panel "#all-features" (it will be easiest to drag if you collapse all of the blocks first)
2. Add Row Items to the duplicated block and follow the same pattern used to write content for the first 6 features

Features

{Use Case: Problem & Solution >> [Feature to Benefit/Standard benefits (tone: default)]: In just a few words, describe one of the most important features of the product or service. Make sure all titles in this section are about the same length.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{Use Case: Problem & Solution >> [Feature to Benefit/Standard benefits (tone: default)]: In just a few words, describe one of the most important features of the product or service. Make sure all titles in this section are about the same length.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{Use Case: Problem & Solution >> [Feature to Benefit/Standard benefits (tone: default)]: In just a few words, describe one of the most important features of the product or service. Make sure all titles in this section are about the same length.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{Use Case: Biggest Advantages: In a few words, summarize one of the Biggest Advantages that is not already mentioned above.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{Use Case: Biggest Advantages: In a few words, summarize one of the Biggest Advantages that is not already mentioned above.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{Optional Feature Highlight}

{Use Case: Biggest Advantages: In a few words, summarize one of the Biggest Advantages that is not already mentioned above.}

{Page Content: Title of Feature >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title.

img-thumbnail-placeholder

{Use Case: Biggest Advantages: In a few words, summarize one of the Biggest Advantages that is not already mentioned above.}

{Page Content: Title of Feature >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title.

img-thumbnail-placeholder

{Use Case: Biggest Advantages: In a few words, summarize one of the Biggest Advantages that is not already mentioned above.}

{Page Content: Title of Feature >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title.

img-thumbnail-placeholder

{Use Case: Biggest Advantages: In a few words, summarize one of the Biggest Advantages that is not already mentioned above.}

{Page Content: Title of Feature >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title.

img-thumbnail-placeholder

{Use Case: Biggest Advantages: In a few words, summarize one of the Biggest Advantages that is not already mentioned above.}

{Page Content: Title of Feature >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title.

{Optional Competitive Comparison}

Compare to {Applicable competitor credit card(s)}

{Page Content: Title of Comparison >> [Sentence Expander (tone: default)]: Write a short description of comparisons by expanding upon the Title.

{Example Title: "How it works"}

{Use Case: Problem & Solution >> [Website sub-headline] (tone: "Descriptive")]: Write a short sentence for a sub-headline that describes the process for getting this product, and starts with a verb (e.g., "Get", "Open").}

  • 1

    {Step 1 Title - Example: "Apply Online"}

    {Step Description: Briefly describe this step in the process}

  • 2

    {Step 2 Title - Example: "Download the App"}

    {Step Description: Briefly describe this step in the process}

  • 3

    {Step 3 Title - Example: "Get your card in the mail"}

    {Step Description: Briefly describe this step in the process}

{Call to Action}

{Example Title: "Why choose us"}

{Use Case: Problem & Solution >> [Website sub-headline] (tone: "Descriptive")]: Write a short sentence for a sub-headline that describes why you should choose us.}

  • img-thumbnail-placeholder

    {Competitive Advantage: Problem & Solution >> [Feature to Benefit/Standard benefits (tone: default)]: In just a few words, describe one of the most important brand competitive advantages.}

  • img-thumbnail-placeholder

    {Competitive Advantage: Problem & Solution >> [Feature to Benefit/Standard benefits (tone: default)]: In just a few words, describe one of the most important brand competitive advantages.}

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Example Testimonial One

Top Questions

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