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{Call to Action}
{Insert the Product Name}

{Use Case: Problem & Solution >> [AIDA Framework/Attention (tone: default)]: Write a headline based on Attention. (Notes: Don't put a period at the end of the headline.)}

{Use Case: Problem & Solution >> [Website sub-headline] (tone: "Descriptive")]: Write a complete sentence for a sub-headline that is descriptive, factual, and starts with a verb (e.g., "Get", "Open").}

{Call to Action}

Overview

{Use Case: Problem & Solution >> [Feature to Benefit/Emotional benefits (tone: default)]: Write a complete sentence that communicates the emotional benefits people get from the features of this product.}

{SECTION INSTRUCTIONS}
Add 2-6 features below. Remember, each Title should be a FEATURE.

If a product has more than 6 features, start with the ones that are derived from the Use Case Problem & Solution (by using the copywriting formulas), then focus on the Use Case Biggest Advantages.

For the remaining features (when there are more than 6), follow these instructions:

1. Duplicate this block
2. Drag the duplicated block into the Off-Canvas Panel "#all-features" (it will be easiest to drag if you collapse all of the blocks first)
2. Add Row Items to the duplicated block and follow the same pattern used to write content for the first 6 features

Highlights

{Use Case: Problem & Solution >> [Feature to Benefit/Standard benefits (tone: default)]: In just a few words, describe one of the most important features of the product or service. Make sure all titles in this section are about the same length.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{Use Case: Problem & Solution >> [Feature to Benefit/Standard benefits (tone: default)]: In just a few words, describe one of the most important features of the product or service. Make sure all titles in this section are about the same length.}

{Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{Use Case: Problem & Solution >> [Feature to Benefit/Standard benefits (tone: default)]: In just a few words, describe one of the most important features of the product or service. Make sure all titles in this section are about the same length.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{Use Case: Biggest Advantages: In a few words, summarize one of the Biggest Advantages that is not already mentioned above.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{Use Case: Biggest Advantages: In a few words, summarize one of the Biggest Advantages that is not already mentioned above.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{Use Case: Biggest Advantages: In a few words, summarize one of the Biggest Advantages that is not already mentioned above.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

And more ...

{Instructions: If this product has 7 or more features, keep this row. If 6 or fewer features, then delete this row.}

View all features

Good to know

{Use Case: Downside 1: Summarize in just a few words}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{If possible, link to a solution to the downside.}

{Use Case: Downside 2: Summarize in just a few words}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{If possible, link to a solution to the downside.}

{Use Case: Downside 3: Summarize in just a few words}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{If possible, link to a solution to the downside.}

{Use Case: Downside 4: Summarize in just a few words}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{If possible, link to a solution to the downside.}

{Example Title: "How it works"}

{Use Case: Problem & Solution >> [Website sub-headline] (tone: "Descriptive")]: Write a short sentence for a sub-headline that describes the process for getting this product, and starts with a verb (e.g., "Get", "Open").}

  • 1

    {Step 1 Title - Example: "Apply Online"}

    {Step Description: Briefly describe this step in the process}

  • 2

    {Step 2 Title - Example: "Download the App"}

    {Step Description: Briefly describe this step in the process}

  • 3

    {Step 3 Title - Example: "Get your card in the mail"}

    {Step Description: Briefly describe this step in the process}

{Call to Action}

{Biggest Advantages: Choose the most important of the Biggest Advantages and summarize it here in a few words.}

{Pre-Title >> [Sentence Expander (tone: default)]: Expound upon the Pre-Title by writing a short headline.}

{Title >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title.}

{Example Title: "Your money is safe here"}

{Use Case: Problem & Solution >> [Website sub-headline] (tone: "Descriptive")]: Write a short sentence for a sub-headline that describes the credit unions' stability.}

  • img-thumbnail-placeholder

    {Statistic Example: "Rated one of 21 strongest credit union in the US by {rating authority}}

  • img-thumbnail-placeholder

    {Rating Example: "Rated 4th healthiest credit union in the US by {rating authority}}

{Example Title: "Why choose us"}

{Use Case: Problem & Solution >> [Website sub-headline] (tone: "Descriptive")]: Write a short sentence for a sub-headline that describes why you should choose us.}

  • img-thumbnail-placeholder

    {Competitive Advantage: Problem & Solution >> [Feature to Benefit/Standard benefits (tone: default)]: In just a few words, describe one of the most important brand competitive advantages.}

  • img-thumbnail-placeholder

    {Competitive Advantage: Problem & Solution >> [Feature to Benefit/Standard benefits (tone: default)]: In just a few words, describe one of the most important brand competitive advantages.}

“Testimonial Content lorem ipsum dolor sit amet consectetur adipisicing elit. Ullam vero aliquam, natus quae architecto hic quod!”

Example Testimonial One

Top Questions

  • FAQ Content lorem ipsum dolor sit amet consectetur adipisicing elit. Ullam vero aliquam, natus quae architecto hic quod!

  • FAQ Content lorem ipsum dolor sit amet consectetur adipisicing elit. Ullam vero aliquam, natus quae architecto hic quod!

  • FAQ Content lorem ipsum dolor sit amet consectetur adipisicing elit. Ullam vero aliquam, natus quae architecto hic quod!

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{Page Content: Title of Hero at top of this page >> [Content improver (tone: default)]: Rewrite the Title of the Hero block at top of this page. (Notes: Don't put a period at the end of the headline.)}

{Page Content: Sub-Title of Hero at top of this page >> [Content improver (tone: "Descriptive")]: Rewrite the Sub-Title of the Hero block at top of this page to create a sub-headline.}

{Call to Action}

  • {Instructions: Enter disclosures here. If there are no disclosures for this page, then delete this block.}

Test Modal

Modal Content

Ea rerum vel molestiae omnis molestias. Et ut officiis aliquam earum et cum deleniti. Rerum temporibus ex cumque doloribus voluptatem alias.

Example Table

Rates effective as of: November 9, 2024

{Optional: Insert table disclosure information}

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