{Insert the Product Name}

{Problem & Solution >> [AIDA Framework/Attention (tone: default)]: Write a headline based on Attention. (Notes: Don't put a period at the end of the headline.)}

{Problem & Solution >> [Website sub-headline] (tone: "Descriptive")]: Write a complete sentence for a sub-headline that is descriptive, factual, and starts with a verb (e.g., "Get", "Open").}

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Overview

{Use Case: Problem & Solution >> [Feature to Benefit/Emotional benefits (tone: default)]: Write a complete sentence that communicates the emotional benefits people get from the features of this product.}

{SECTION INSTRUCTIONS}
Add 2-6 features below. Remember, each Title should be a FEATURE.

If a product has more than 6 features, start with the ones that are derived from the Use Case Problem & Solution (by using the copywriting formulas), then focus on the Use Case Biggest Advantages.

For the remaining features (when there are more than 6), follow these instructions:

1. Duplicate this block
2. Drag the duplicated block into the Off-Canvas Panel "#all-features" (it will be easiest to drag if you collapse all of the blocks first)
2. Add Row Items to the duplicated block and follow the same pattern used to write content for the first 6 features

Features: {Use Case: Problem & Solution >> [Feature to Benefit/Standard benefits (tone: default)]: In just a few words, describe one of the most important features of the product or service. Make sure all titles in this section are about the same length.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}; {Use Case: Problem & Solution >> [Feature to Benefit/Standard benefits (tone: default)]: In just a few words, describe one of the most important features of the product or service. Make sure all titles in this section are about the same length.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}; {Use Case: Problem & Solution >> [Feature to Benefit/Standard benefits (tone: default)]: In just a few words, describe one of the most important features of the product or service. Make sure all titles in this section are about the same length.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}; {Use Case: Biggest Advantages: In a few words, summarize one of the Biggest Advantages that is not already mentioned above.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}; {Use Case: Biggest Advantages: In a few words, summarize one of the Biggest Advantages that is not already mentioned above.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

Good to know: {Use Case: Downside 1: Summarize in just a few words}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{If possible, link to a solution to the downside.}; {Use Case: Downside 2: Summarize in just a few words}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{If possible, link to a solution to the downside.}; {Use Case: Downside 3: Summarize in just a few words}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{If possible, link to a solution to the downside.}; {Use Case: Downside 4: Summarize in just a few words}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{If possible, link to a solution to the downside.}