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Find it for free on the App Store.
Get The App
{Call to Action}
{Insert the Product Name}

{Use Case: Problem & Solution >> [AIDA Framework/Attention (tone: default)]: Write a headline based on Attention. (Notes: Don't put a period at the end of the headline.)}

{Use Case: Problem & Solution >> [Website sub-headline] (tone: "Descriptive")]: Write a complete sentence for a sub-headline that is descriptive, factual, and starts with a verb (e.g., "Get", "Open").}

{Call to Action}

Overview

{Use Case: Problem & Solution >> [Feature to Benefit/Emotional benefits (tone: default)]: Write a complete sentence that communicates the emotional benefits people get from the features of this product.}

{SECTION INSTRUCTIONS}
Add 2-6 features below. Remember, each Title should be a FEATURE.

If a product has more than 6 features, start with the ones that are derived from the Use Case Problem & Solution (by using the copywriting formulas), then focus on the Use Case Biggest Advantages.

For the remaining features (when there are more than 6), follow these instructions:

1. Duplicate this block
2. Drag the duplicated block into the Off-Canvas Panel "#all-features" (it will be easiest to drag if you collapse all of the blocks first)
2. Add Row Items to the duplicated block and follow the same pattern used to write content for the first 6 features

Rates

{insert 1st best rate}

{insert term of best rate (and any other essential requirements to get the best rate)}

{insert 2nd best rate}

{insert term of best rate (and any other essential requirements to get the best rate)}

All Rates

View all rates

Features

{Use Case: Problem & Solution >> [Feature to Benefit/Standard benefits (tone: default)]: In just a few words, describe one of the most important features of the product or service. Make sure all titles in this section are about the same length.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{Use Case: Problem & Solution >> [Feature to Benefit/Standard benefits (tone: default)]: In just a few words, describe one of the most important features of the product or service. Make sure all titles in this section are about the same length.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{Use Case: Problem & Solution >> [Feature to Benefit/Standard benefits (tone: default)]: In just a few words, describe one of the most important features of the product or service. Make sure all titles in this section are about the same length.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{Use Case: Biggest Advantages: In a few words, summarize one of the Biggest Advantages that is not already mentioned above.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{Use Case: Biggest Advantages: In a few words, summarize one of the Biggest Advantages that is not already mentioned above.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

{Use Case: Biggest Advantages: In a few words, summarize one of the Biggest Advantages that is not already mentioned above.}

{Page Content: Title of Row Item >> [Sentence Expander (tone: default)]: Write a short description by expanding upon the Title. Make sure all descriptions in this section are about the same length.}

And more...

{Instructions: If this product has 7 or more features, keep this row. If 6 or fewer features, then delete this row.}

View all features

Estimate your monthly payment

Let's see what your monthly payment could be

Home improvements

Use the equity in your home to pay for home improvements when your savings isn’t enough.

Debt consolidation

Replace your high-interest debt with a low-rate home equity loan and save money.

Wedding

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Education

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Investment property

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Something else

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{Example Title: "How it works"}

{Use Case: Problem & Solution >> [Website sub-headline] (tone: "Descriptive")]: Write a short sentence for a sub-headline that describes the process for getting this product, and starts with a verb (e.g., "Get", "Open").}

  • 1

    {Step 1 Title - Example: "Apply Online"}

    {Step Description: Briefly describe this step in the process}

  • 2

    {Step 2 Title - Example: "Download the App"}

    {Step Description: Briefly describe this step in the process}

  • 3

    {Step 3 Title - Example: "Get your card in the mail"}

    {Step Description: Briefly describe this step in the process}

{Call to Action}

[8.2] Why choose us

[8.3] A short sentence for a sub-headline that describes why you should choose us.

  • img-thumbnail-placeholder

    [8.4.2] In just a few words, describe one of the most important brand competitive advantages.

  • img-thumbnail-placeholder

    [8.4.2] In just a few words, describe one of the most important brand competitive advantages.

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Top Questions

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  • FAQ Content lorem ipsum dolor sit amet consectetur adipisicing elit. Ullam vero aliquam, natus quae architecto hic quod!

  • FAQ Content lorem ipsum dolor sit amet consectetur adipisicing elit. Ullam vero aliquam, natus quae architecto hic quod!

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{Page Content: Title of Hero at top of this page >> [Content improver (tone: default)]: Rewrite the Title of the Hero block at top of this page. (Notes: Don't put a period at the end of the headline.)}

{Page Content: Sub-Title of Hero at top of this page >> [Content improver (tone: "Descriptive")]: Rewrite the Sub-Title of the Hero block at top of this page to create a sub-headline.}

{Call to Action}

Test Modal

Modal Content

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Example Table

Rates effective as of: November 9, 2024

{Optional: Insert table disclosure information}

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